Aldi goes hipster! Budget store unveils a futuristic wine pop-up housed in a shipping container in London's trendy Shoreditch

Aldi goes hipster! Budget store unveils a futuristic wine pop-up housed in a shipping container in London's trendy Shoreditch



Aldi has joined the hipster brigade as they launch their very first wine store in a shipping container in Shoreditch's Box Park

• #ALDIWINE has opened in Shoreditch's Box Park for one week only
• The shop is holding wine tasting sessions and has its own sommeliers 
• Londoners are said to have purchased the most Aldi wines overall  

By Martha Cliff for MailOnline

Budget supermarket Aldi has launched its very first wine shop in London's East End, complete with wine tasting sessions and sommeliers.

Clearly catering to the trendy hipsters of the area, the store is housed in a shipping container in Shoreditch's Box Park with the branch even taking on a hashtag as a name - #ALDIWINE.

It is the bargain chain's first ever wine shop, opened due to the popularity of its award-winning alcoholic offerings.

The edgy new outlet is part of a trial and, if successful, may mark a new look for the supermarket across Britain.

The high-tech store is kitted out with tablet stations - where customers can purchase their favourite tipples to be delivered straight to their door. 

Sommeliers are also on hand to provide guidance to Londoners who have spent the most on Aldi wine in the country overall 

Wine drinkers also have the opportunity to try before they buy with the assistance of a resident Master of Wine - a certified expert and one of just 338 in the world.

There are also sommeliers - trained wine stewards - on hand to provide top customer service.

Some of the bargains on offer include Aldi's Veuve Monsigny Champagne Brut, just £10.99 a bottle, which is the top tipple for Londoners to buy online. 

Visitors to the store who want to improve their wine knowledge can participate in various free master-classes on a first-come, first-served basis.

The store has been opened to help bring Aldi's new eCommerce offering to a wider audience.

The online sales open up the supermarket's wine range to those who don't necessarily live near a store and has proved particularly popular with shoppers in the South East - who account for a fifth of wine cases ordered to date.

Overall, Londoners have spent the most on Aldi wines online.

The Aldi Wine Store launch comes as the supermarket's wine selection is more popular than ever - with 100 bottles of its Exquisite Collection sold every hour in the UK.



The store showcases the retailer's award winning wines in glass cases with some of the bargain offers including a champagne on sale for just £10.99



This year, the chain beat off competition from the likes of Waitrose to secure the 'Supermarket of the Year', 'Multiple Wine Retailer of the Year' and 'Drinks Buying Team of the Year' awards at the prestigious Drinks Retailing Awards.

The Aldi Wine Store will be open from May 26 to 28 as part of London Wine Week, a celebration of the capital's wine scene.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: 'We are delighted to be launching our first ever shop dedicated purely to our fantastic wine range.

'Our wines have fast been gaining a well-deserved reputation for their excellent quality and low prices.

'The store represents our dedication to opening up the world of Aldi wine to all - allowing customers both new and existing, to try before they buy either in store or online.'

He added: 'We decided to open the new shop in the capital following the launch of our eCommerce offering which, to date, has shown there is a huge appetite for Aldi's wine among those in the South East.

'And what better time to trial a dedicated wine store than during London Wine Week.'  

Origin information: Daily Mail

Comment of Wines Inform Assessors


Living in Barcelona, Catalonia, Spain I appreciate the way Aldi is evolving.


The developments in packaging design, care of space in the store -very clean including washbasins- and selection of products is having Aldi stores in Spain.


Remain unsuitable or unnecessary products import - in my opinion products must be imported only by product brand, quality or price if not available from the local or national market itself


The wine section in Spain is uneven, with excellent wines at very good prices and others that are not understood as they have passed the control of buyers


 At last the good thing is always the possibility offered to buyers to choose from different options


Wines Inform Assessors