One Name for All of Spain
The Pata Negra wine brand spans eight of Spain’s most prominent regions, delivering quality and value regardless of origin.
J. García Carrión Quick Facts
- Founded in 1890
- Largest Winery in Europe by Volume
- 4th Largest Winery in the World by Volume
- Owner of Jaume Serra Cristalino, 12th Largest Sparkling Wine Brand in the U.S.
- Wines Imported by CIV(USA); Sacramento, CA; www.civusa.com
The company is conducting a major advertising campaign in Spain, and I imagine in other countries, bringing together under one name different wines.
This policy of "umbrella brand" may be logical for a company with high production volumes, highly technological production processes - I have seen the process facilities for cava at tv in some moment but I have not found a video to link- but it would be also logical to individualize the different products and origins.
Each company has its market. Garcia Carrion surely provides sufficient quality products at affordable prices and their presence is appreciated in supermarkets, but also as consumer and interested in the world of wine I also seek variation and the difference in supply, at reasonable prices and with personal stories and territory in the product.
Origin information: WineEnthusiast