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Mostrando entradas con la etiqueta Sangría. Mostrar todas las entradas
Mostrando entradas con la etiqueta Sangría. Mostrar todas las entradas

miércoles, 6 de agosto de 2014

Casella Wines' Yellow Tail sangria packs a punch in the US

Casella Wines' Yellow Tail sangria packs a punch in the US


 

 

 







John Casella exports millions of cases of Yellow Tail wine to the US every year. Now consumers there are lapping up the brand's sangria too.

Americans are going wild about sangria, but rather than drinking their own they are increasingly reaching for an Australian brand grown in the New South Wales Riverina district.

John Casella of Casella Wines – whose Yellow Tail wine leapt from the drawing board after the Sydney Olympics to become the biggest imported wine in the US – might have another hit on his hands with the fruity Spanish party drink.

Just one year since its launch, Casella Wines has sold more than 300,000 cases of sangria, with 90 per cent of its sales coming from the US.

‘‘It has been very much welcomed and selling really well in the United States,’’ Mr Casella told Fairfax Media.

‘‘The Yellow Tail brand on the sangria bottle really helped with brand recognition. Its a different wine, of course, to what we sell, but it's still made within the Yellow Tail style.’’

Mr Casella oversees the Griffith-based family winery, whose highly recognisable leaping kangaroo label helped start the "critter" trend of wines featuring animals on their labels.

The brand has become a mainstay of supermarket and bottle shop shelves, especially in the US.

Such is the demand for Yellow Tail among Americans that in October Casella Wines produced the billionth bottle.

The Yellow Tail range, which now includes the sangria, forms the backbone of the business, founded in 1969 by Sicilian immigrants Filippo and Maria Casella.

Producing 12 million cases a year, of which almost 96 per cent is exported to Americans, the family moved into sangria in July 2013. And it looks to be paying off.

‘‘You would think it would be popular with Hispanic groups," Mr Casella said. "It has, but it's also been more general than that, more broader, and it has been helped by word of mouth, people buying it and recommending [it] to friends.’’

Selling for as little as $US6 in the US, and below $8 in many Australian bottle shops, the sangria brand clashes with the image the Australian wine industry is trying to project to the world, of a region that excels in producing premium, high-priced wine.

Mr Casella was nonplussed, saying the model worked well for him.

"We need to keep in mind that we can do quite well at these low prices because we have the volume behind us. There is no point in a small... winery selling at below $10 a bottle because it just won't work for them – but it works for us.’’

Sangria is much-loved in the US, with more than $US700 million spent on it every year.

The European Parliament recently passed legislation imposing strict labelling rules for sangria. In the eyes of Europe's lawmakers, "genuine" sangria comes from Spain or Portugal only.

It is similar to moves by French lawmakers to protect the terms "champagne" and "claret", stopping Australian winemakers using them on labels.

‘‘Gee, they are trying hard, aren't they?’’ laughed Mr Casella.


Origin information: The Age

martes, 30 de junio de 2009

Simple sangria

Simple sangria

Real Sangria requires fresh fruit. Many restaurants refuse to take the extra couple of minutes to dice up some fresh fruit, and use canned fruit cocktail instead. What makes Sangria so refreshing is a variety of fresh fruits, marinated in Sangria wine. The only exception is the pineapple, which may be canned, because the sweet juices from canned pineapple are a good compliment to the Sangria.
Traditionally, Sangria has been enjoyed in Spain for at least a couple of hundred years, but was introduced to the U.S. at the World’s Fair in New York City in 1964. This punch makes for a perfect drink for backyard BBQ parties on warm sunny days.
Simple SangriaServings: 16-20 glasses
1.5L Sangria Wine, such as Carlo Rossi1/2 cup brandy1/2 cup sliced fresh strawberries1-14 oz. can diced pineapple, with juice1 small orange, seeded and thinly sliced1/4 cup granulated sugar1 cup soda water
In a large bowl, add all ingredients except soda water, and stir well.
Cover bowl with plastic wrap and allow to sit warm for 2 hours to begin the marinating process.
Refrigerate covered overnight.
Stir in soda water just before serving.
Pour into a large pitcher and serve over glasses of ice.
Experimenting
It is not absolutely necessary to use Sangria as the base wine. Sangria is just a bright and fruity wine which better compliments the added fruits and brandy. In Spain, Sangria was originally made with common Spanish red wines, such as Rioja. As it became more popular throughout Europe, Sangria was often made with Bordeaux wine from France.
It can be a fun, and even more refreshing change of pace to make a White Sangria or ‘Sangria Blanco’, for those extra hot days when clear drinks make for good thirst quenchers. Instead of Sangria wine, use a dry white wine such as Chablis. The canned pineapple may be replaced with 1 diced fresh peach. The Spaniards also used their crisp sparkling wine Cava for their Sangria Blanco. Since Cava already provides the bubbles, no extra soda is needed.
If you prefer to experiment, just use your favorite fresh fruits in place of the ones listed here. Other fruits that are great in Sangria include diced red apples, diced pears, lemon or lime slices, tangerine slices, or halved grapes. Use your imagination to create your own personal unique Sangria every time. It really is that simple.

Origin information: Examiner

lunes, 21 de abril de 2008

Sangria: It's refreshing, now it's legal

Sangria: It's refreshing, now it's legal


A new law recently signed by the governor makes it legal for the first time in nearly 75 years for the state's restaurants and clubs to serve so-called authentic sangria that includes wine and spirits. By Jim Raper

Correspondent
VIRGINIA is for sangria lovers! That's never been truer than it is today.
No beverage tastes any better at a picnic on a warm Virginia day than ice-cold sangria. Also, as it happens, quite a few of the least expensive Virginia wines have the soft fruitiness you want in a sangria, and the state produces plenty of tree fruit such as apples and peaches to slice and dice and add to the mix.
But we in the Old Dominion have an even more timely reason to lift a glass of the ruby beverage. We can celebrate the repeal of Sangria Prohibition. A new law recently signed by the governor makes it legal for the first time in nearly 75 years for the states restaurants and clubs to serve so-called authentic sangria that includes wine and spirits.
Publicity stemming from the 2008 General Assembly was bound to stir up interest in sangria. Wrote one blogger on a legislative watchdog Web site that tracks bills, Does anyone have a recipe for sangria? What is actually in the stuff?
The name is the same
Sangria is so refreshing you would think that every country that grows grapes and tree fruit would have its own version and moniker for this beverage. But the Spanish and possibly the neighboring Portuguese seem to have contributed the basic recipe and name that most people use.
All around the globe, be it at a pizza restaurant in Virginia Beach, a Middle Eastern restaurant in Boston or a sidewalk caf in French Catalonia, when you want a pitcher of this punch, you ask for
sangria. Increasingly popular, too, is sangria blanca made with white wine or sparkling wine, and you also might come across rosado sangria or rose sangria made with pink wine.
The name comes from the Spanish word for blood, sangre (the Portuguese word is sangue).
Sangria ingredients
The basic sangria recipe calls for a nontannic red wine as the base. A not-so-fussy Virginia wine such as Rockbridge Vineyards Tuscarora Red ($8) is good, as are examples for $10 or less of garnacha/grenache-based wines from Spain and France, tempranillos from Spains Rioja, zinfandels from California or shirazes from Australia. If you prefer your sangria blanca, try verdejo from Spain, vidal or seyval blanc from Virginia or chenin blanc from South Africa.
Whether youre using red or white wine as a base, make sure the wine tastes more of fruit than of oak.
Citrus juice and citrus slices are found in most sangrias. Oranges are typical as an ingredient and garnish, while lemons and limes also are popular. Other common ingredients are: sugar, simple syrup, superfine sugar or even brown sugar; a tablespoon or so of brandy per cup of wine; sparkling water or citrus soda to taste; and spice such as cinnamon and coriander. For sangria with more vigor, drop a small, seeded chile into the pitcher.
You can improvise with whatever other fruit is available. Apples, pears and peaches are often used in sangria. Nectarines, mangoes, kiwi fruit and star fruit are beginning to show up, as are strawberries, blueberries or raspberries. Pomegranate or cranberry juices are called for in some recipes.
Mix your sangria at least an hour before you serve it. Ice is an option to add just before serving.
Sangria history
There is no way to prove this, but it seems probable that the first batch of sangria was made in Andalusia, the most southerly region of Spain around Seville.
Oranges and other citrus fruits of the region are of high quality, which is more than can be said for the regions red wine. So, according to a popular story about the origin of sangria, a resourceful Andalusian trying to make the red wine more palatable came up with the idea of mixing it with chopped fruit and letting it steep for a day or so. If even more flavorings were called for, in went a little Spanish brandy, perhaps a few sticks of cinnamon, and sugar to taste.
In America, sangria got its big break courtesy of Spanish concessionaires at the 1964 Worlds Fair in New York. Wrote The New York Times in August of that year, This Spanish drink is proving as popular at the current Worlds Fair as iced tea did at a previous one.
Serving sangria
Most restaurants in our country that serve Spanish cuisine have sangria on the menu. But sangria also is popular here at restaurants classified as Mexican or Latin American, and increasingly so at pizza restaurants. Icy sangria, unlike most undoctored wines, pairs well with hot chili and spicy dishes.
Don Harris, an owner of La Tienda, a company that sells Spanish foods, wines and household items from a shop near Williamsburg and online at www.tienda.com , says the popularity of sangria has grown recently together with the popularity of tapas, the small plates of foods that at their simplest contain olives, shaved dry-cured ham or cheese, such as Manchego. Harris said sangria goes best with informal eats such as tapas. His family lived in Spain for several years, he said, and experienced sangria as a hot-weather wine cooler of a beverage made of ordinary wine and fruit and citrus soda.
Some may add a little brandy, but when you start pouring in Cointreau or some other high-end orange liqueur, thats like adding $100 worth of lobster to a paella. Thats simply not what the most folks do.
La Tienda sells the terracotta and ceramic pitchers that Spaniards traditionally have used for sangria, and Harris said he soon will stock sangria service sets of pitchers and matching cups.

Sangria Prohibition repealed!
Headlines such as Virginias Sangria Ban at Issue in 2 Hearings and Virginia Wine Law Makes It the Laughingstock of the Nation began showing up in newspapers and on Web sites right after the 2008 General Assembly session got under way in January.
Seems that a law that had been on the states books since the end of Prohibition made it illegal for a restaurant to serve wine or beer mixed with spirits. Because wine-based sangria is usually spiked with plain or flavored brandy, schnapps or vodka, the Old Dominions restaurants and clubs could not legally serve the so-called authentic sangria.
When a restaurateur in Northern Virginia found out about the law the hard way he was cited for a crime that carried the potential of a year in the slammer he complained to his legislators, according to the Washington Post. This resulted in measures to legalize sangria that won overwhelming support in both chambers of the 2008 General Assembly.
Nevertheless, the legislature may need to do a little more work on the ABC laws. The new exemption applies only to sangria. There is nothing to keep Virginia ABC agents from cracking down on scofflaws who serve other drinks that contain both spirits and wine or beer, such as kirs, kir royales and the newly popular beer cocktails.
Origin information: HamptonRoads.com

lunes, 28 de enero de 2008

Pop and red wine: Welcome to Spritzerland

Pop and red wine: Welcome to Spritzerland


SARAH MUSGRAVE, FreelancePublished: Saturday, January 26
The sip: Calimotxo
The price: $4.75 per glass
The smell: Sweet and bitter with a gentle whiff of alcohol; call it rum and Coke lite.
The look: It could be the world's favourite soft drink in a tumbler, poured over ice with a slice of lime, but somehow you know it's a cocktail.
The taste: Poor man's sangria. There's no fruit, but there is carbonation and there is sweetness in this throat-warming combo of half red wine and half Coca Cola.
The story: Calimotxo is popular in northern Spain, particularly Catalan and Basque country. It was supposedly popularized as a street drink in the 1970s, when a vendor at a festival was saddled with 2,000 litres of bad Rioja and came up with a secret ingredient to make it palatable.
It's often mixed in large batches at open-air get-togethers to share among friends - admittedly more toward the youthful end of the age spectrum - and for a while was even sold in prepared packages.
Of course, similar tactics have also been used of necessity by those who have grown up with a relative who makes his own wine - I'm not condoning the practice, but over the years my friends from LaSalle have convinced me that even the crudest plonk gets a new lease on life with a litre of Coke on hand.
The source: It's one of the bar offerings at restaurant/show venue/Spanish community club Sala Rosa (4848 St. Laurent Blvd., 514-844-4227, www.casadelpopolo.com).
The twist: Somehow the combination of white wine and pop gets to be known by the snobbier name of spritzer, while its red cousins seem decidedly more low-brow.

Origin information: montrealgazzette.com