martes, 7 de julio de 2015
Reka Haros: What are tradeshows doing for wineries?
Reka Haros: What are tradeshows doing for wineries?
As
a co-owner of a small Italian winery, I often travel to conferences and
trade shows. Conferences keep my mind open to what is new and trade
shows keep me reassured that instead of running after the trade to sell
or wines, we made the right decision to focus our efforts on our
consumers ...
Read all the article at Reka Haros: What are tradeshows doing for wineries?
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Hi Reka,
ResponderEliminarA very interesting and "lived" article
In my opinion the enormity of the fairs many times and the ignorance of many buyers of the reality of the wineries, their wines and their directors does not help to choose the right wines to be imported.
For serious importers may be more economical and useful to have a buyer in the producing country they want in your portfolio.
Another aspect is the attitude of both parties. Wineries eager buyers to sell and lack of empathy does not provide good business.
Pursuing long-term collaborations and for the maximum possible range of wines represents the true good deal for both parties.
...........
Hi Reka,
Un muy interesante y "vivido" artículo.
En mi opinión la enormidad de las ferias muchas veces y el desconocimiento por parte de muchos de los compradores de la realidad de las bodegas, sus vinos y quienes las dirigen no facilita elegir bien los vinos a importar.
Para un importador serio puede ser más económico y útil el contar con un comprador del país productor que desea tener en su portafolio.
Otro aspecto es la actitud de las partes. Bodegas ansiosas por vender y compradores carentes de empatía no facilita los buenos negocios.
Perseguir colaboraciones a largo plazo y para el máximo de gama de vinos posible supone el verdadero buen negocio para ambas partes.
Alfred Martínez - Wines Inform Assessors